Alon is Chief Executive Officer for Genesis Advisory Services (Pty) Ltd, Discovery Life and Invest’s top distributor of life and investment products.

Alon has over 20 years’ experience in the financial services industry. He joined the Genesis Capital Group in 1996. Integrity to clients, hard work and the determination to succeed drove Alon’s success, and he was appointed Managing Director of the Wealth Management and Financial Planning Businesses in 2006.

Alon believes in leading by example, and is continuously recognized and acknowledged as an industry leader.